If you are a TikTok Shop Philippines seller with a ₱280 basket and a 12% return rate, who can only take part in one of Super CFV, standard CFV or MDP and has eight days from 5 to 12 November to make it pay, the decision in front of you is not how deep the voucher goes. It is what share of it you fund, and how many more units that share has to sell before it pays for itself. Three programmes, one deadline of 11 November, and a difference that does not show up in the discount depth: MDP charges 5% of total store GMV with a ₱200 cap per item, and it is a standing programme rather than a campaign. The two CFV tiers are one-off discounts on the products you nominate. One of these is a subscription. The other two are invoices.
Take a ₱280 basket across the eight-day window ending 12 November, at 1,000 units. Under MDP the cost is 5% of everything the store sells, ₱14 per item, so ₱14,000 for the window, and the same 5% is charged again in December, January and every month after. Under Super CFV the cost is the seller's 40% share of a 30% discount, which is 12% of the tag, so ₱33.60 per item or ₱33,600, but only on nominated products and only for those eight days. Under standard CFV it is 8% of the tag, ₱22.40, or ₱22,400. So the cheapest line on paper for one window is MDP by a margin of ₱8,400 against standard CFV, and the most expensive is Super CFV at 2.4 times MDP. Reverse every one of those numbers at a ₱6,000 tag, because MDP stops at ₱200 per item while neither CFV tier has a cap.
Three tools, three different funding formulas
MDP, the Mega Discount Program, is described on the seller platform as a long-running programme: 5% commission across the whole store, capped at ₱200 per item, with ₱0 shipping and priority exposure in the mall and live surfaces. Super CFV is a co-funded voucher at up to 70% of tag, meaning a 30% discount of which the platform carries 60% and the seller 40%, with nomination closing on 11 November. Standard CFV is up to 82% of tag, a 16% discount split 50/50, same closing date. There is also a WoW Sulit co-funded subsidy tier at up to 80% of tag that requires a price 3% below the 30-day low, locked stock and ad spend, and it is invitation-only. Four options, and the nominations for the two CFV tiers close on the same day, which is why the choice has to be made once rather than hedged.
The reason MDP keeps being nominated is not the 5%: it is the shipping add-on. Sellers on MDP are offered a stronger stacked voucher against the ₱0 shipping threshold, quoted at up to 80% of tag when an ad target is committed and met, against 85% for sellers outside MDP; without the ad commitment the two figures move to 82% and 88%. On a ₱280 basket that gap is about ₱14 of extra platform-funded discount, which is the same ₱14 that MDP charges you on that basket. Read the two together before you treat MDP as a pure cost.
Step 1 — Convert every option into a percentage of the basket you actually sell
Every one of these programmes is quoted in a way that makes it hard to compare: one is a percentage of store GMV, two are percentages of tag price with a co-funding split, one requires a price floor. Put them all on the same basis, which is rupiah per order out of your pocket, at the basket you actually sell. For a ₱280 basket that is ₱14 for MDP, ₱33.60 for Super CFV and ₱22.40 for standard CFV. Then multiply by the units you expect in eight days, not by the GMV, because the fixed lines in your cost stack also scale with units.
Put the return line in on the same basis. At a 12% return rate, one in eight orders comes back, and under the current rules the seller carries forward and return shipping on change-of-mind returns, capped at two per customer per month. A return therefore costs the forward leg twice over plus the handling, and it does not reduce MDP's 5%, because MDP is charged on what the store sold rather than on what it kept. That is the single most important line for a programme priced on GMV.
If you want the four-way comparison rather than building it, the programme comparison sheet is on the same page as the dashboard — register with DAMI and ask the team for the comparison sheet and it puts MDP against both CFV tiers at your own basket size.
Step 2 — Test where the ₱200 cap starts to protect you
The ₱200 cap is a break-even point in disguise: at 5%, ₱200 is reached at a ₱4,000 tag. Below ₱4,000 the cap does nothing and MDP is a straight 5% of everything. Above ₱4,000 the effective rate falls steadily: at ₱6,000 it is 3.3%, at ₱10,000 it is 2%. Neither CFV tier has a cap, so at ₱6,000 Super CFV charges ₱720 against MDP's ₱200. If your catalogue is mostly ₱200 to ₱600 items, which is the normal shape for apparel and small home goods in this market, the cap never engages and MDP behaves exactly like a 5% tax on the whole store.
This is why the same programme is cheap for one seller and expensive for another with identical GMV. A store turning over ₱3 million a month in 40 high-ticket SKUs pays the cap on nearly every order and sees an effective rate around 2%. A store turning over the same amount in 4,000 low-ticket orders pays 5% flat and has no ceiling at all. Same GMV, same programme, 2.5 times the cost. Before comparing notes with another seller, compare the average item price, not the revenue line.
Step 3 — Count the eight days, not the discount depth
The window is eight days, 5 to 12 November, and the two CFV nominations close on 11 November. That asymmetry decides the question more than the percentages do. A CFV is an eight-day invoice: you book the cost once, it runs, it stops. MDP is a subscription that happens to be most expensive in the month when GMV peaks, which is exactly the month you are looking at. If you can only do one, the question is not which is cheaper in November. It is whether you want the cheaper thing for eight days or the more expensive thing for the next twelve months.
Do the eight-day test the other way round as well, because it changes the answer for high-ticket catalogues. If your average item is ₱6,000 and you sell 100 units in the window, MDP costs ₱20,000 against Super CFV at ₱720 per nominated unit. Nominate 40 of those units and CFV costs ₱28,800; nominate all 100 and it costs ₱72,000. The number of units you nominate is the variable, and it is the only one you control after the deadline.
Step 4 — Account for what MDP keeps charging after 12 November
Both CFV tiers are charged on nominated products, so the post-12-November question is simple arithmetic: how much MDP would you have paid on the same GMV in a normal month. If a normal month turns over ₱1.2 million, MDP costs ₱60,000 every month including the eleven months when nothing is happening. Eleven quiet months at that rate is usually more than the eight-day difference between the two CFV tiers. Write the twelve-month total next to the eight-day total before deciding, because the campaign meeting will only show you the eight-day one.
If you take MDP, run the exit review in the first week of December with the real numbers, not the projected ones. The programme is standing, so nobody will ask you whether it paid; the review has to be self-imposed. Two questions are enough: did the shipping add-on actually appear on the orders you can attribute, and did the effective rate stay where the cap said it would.
Where DAMI fits: three moves that keep the comparison honest
DAMI brings an 8-million-plus creator database, competitor and competitor-store creator search, automated outreach tasks, AI-assisted outreach, AI video creation, sample management, campaign management, social media management, store analytics, and multi-store team dashboards into one place. Three moves cover this, and each one leaves you with a file you can hand to whoever signs off the budget.
Move 1 — Get the real average item price, not the basket you quote in meetings
Use store analytics to read the 30-day average item price and the distribution around it, then mark where ₱4,000 sits in that distribution. The output is one line that tells you whether the ₱200 cap will ever engage for your catalogue.
Move 2 — Price all four programmes on the same basket
Convert MDP, Super CFV, standard CFV and the WoW Sulit tier into rupiah per order at your average item price, then multiply by expected units for the eight days. The output is a single ranking that survives the meeting, because every line is in the same unit.
Move 3 — Put the twelve-month total next to the eight-day total
Take your normal-month GMV, apply the MDP rate, multiply by twelve, and write it beside the eight-day CFV figure. The output is a two-column comparison that makes the standing-versus-one-off difference impossible to talk around.
Questions sellers ask before nominating one
Is MDP charged on orders that came from organic traffic with no discount?
Yes. The 5% is applied across the whole store's sales for the period, not only on discounted or campaign orders. That is the practical difference between a programme priced on store GMV and a voucher priced on nominated products.
What happens at exactly ₱4,000?
5% of ₱4,000 is ₱200, so the cap engages precisely there. Below it you pay the percentage, above it you pay ₱200. The cap is what makes MDP cheap for high-ticket catalogues and irrelevant for low-ticket ones.
Can I join MDP and a CFV tier at the same time?
The programmes are separate offers with separate nominations, so the question is whether you want to carry both costs at once rather than whether the platform forbids it. For a low-ticket catalogue the two together are roughly 17% of tag on nominated units, which most baskets cannot absorb.
Do returned orders still count for MDP?
The charge follows what the store sold in the period, so a return does not refund the 5%. You additionally carry forward and return shipping on change-of-mind returns, capped at two per customer per month, which is why the return line matters more under MDP than under a voucher.
I have already committed to one of them and the nomination closes on 11 November. What can I still change?
The units you nominate, if you took a CFV tier, because the cost scales with nominated units and you can withdraw SKUs before they go live. You can also change the price presentation on those SKUs as long as it stays 3% below the 30-day low where that rule applies. The rate itself is fixed.
The number to check before you pick a programme
Every voucher in this piece is a ratio question wearing a percentage sign. The percentage tells you what the buyer sees; the ratio tells you how much more you have to sell. DAMI brings an 8-million-plus creator database, competitor and competitor-store creator search, automated outreach tasks, AI-assisted outreach, AI video creation, sample management, campaign management, social media management, store analytics, and multi-store team dashboards into one place.
Open your last 30 days of orders, sort by item price, and find where ₱4,000 falls in that list. If more than 80% of your orders sit below it, MDP will never hit its cap for you and you are choosing a permanent 5% tax over an eight-day invoice. Fifteen minutes with one sorted column settles the whole argument.
Start with DAMI and put the ratio next to the discount before the campaign puts it on your P&L for you.
